In ESN, I had to propose dynamic content on Facebook and find ways to keep it active, even when there were no events happening. In fact, ESN is mainly for Erasmus students during the year, and during summer, there is less to propose. But it is still good to keep future students updated, to show that the association is active and push them to ask questions if needed. It is also important to consider that some Erasmus students might be there during summer, so it was necessary to maintain communication even a more relaxed one.