Social Media & Digital Content

One of my most used skills is probably social media and digital content creation. On a personal side as on a professional side, I use social media pretty often, and I try to understand the importance of creating memorable content. It is also a great way to inform a broader number of people. All social media, as well as emails and other ways to communicate online, have different assets, and we don’t expect to use the same communication style for all of them.

Data-Informed Social Strategy

At the School of Law, one primary objective was improving content visibility across both professional and student networks. Rather than simply posting materials ad hoc, I developed a strategic publishing calendar.

I worked closely with stakeholders to produce targeted, story-driven content. This data-informed approach yielded real results. It led to measurable growth in average views across LinkedIn (+87%), Instagram (+142%), and Facebook (+124%). I wrote and article here where I summarize my first semester in the school of Law.

Video Production & Seminar Editing

Short-form multimedia content and academic archiving are excellent ways to extend an institution’s reach. In my current role, I routinely produce and edit dynamic Reels to keep our community engaged on social media.

I also handle the post-production editing for our longer academic seminars hosted on YouTube. This naturally builds upon skills developed at ESN, where I used Premiere Pro and After Effects to create impactful recruitment videos.

Translating Academic Storytelling

Accessible Information Design

Sometimes, creating visuals is not just for an event but also to provide content that is easy to send by email or publish online on the university website. For the Trinity College School of Law I redesign the Flow chart, the goal is to have something that is both visually appealing and clear to understand.

I have always valued this accessible approach. For example, during the COVID-19 crisis, I translated and adapted critical government updates to ensure international students in Bordeaux felt supported and informed during a very confusing and stressfull time. We also proposed online activities to help them feel less alone though Discords, Instagram or Facebook, from game session to simple discussion.

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