Roland Cerro is a painter who needed a website to present his work. Since he was attending different exhibitions, people often asked if there was a way to contact him or see more of his art. He didn’t want an online shop but rather a space where people could view his work, reach out to him, and have a link to include on his business cards.

I created a website that followed his requests while also developing a sort of branding for him to be easily recognised. One of my main concerns was making sure the website appeared in search results when people looked for him online. I worked on finding the best combination of website name and content to ensure he appeared at the top when searching for “Roland Cerro” on Google—without having to pay for sponsored ads. Since he was based in France, the goal was to prioritise Google.fr to make the job easier.

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