Web & Digital Presence

I have always believed that a digital presence must be more than just visually appealing; it needs to be intuitive and purposeful. Building on a foundation of web design principles and search engine optimisation, my professional experience has scaled from developing independent digital portfolios right through to managing the full-scale migration of entire academic web ecosystems. My main focus remains consistently on crafting user-centric platforms that ensure the websites I oversee actively connect with and engage their intended audiences.

Website Migration & Management
(Trinity College Dublin)

At Trinity College Dublin, I was responsible for the end-to-end management of the School of Law website’s migration.
My core objective was to strategically align our digital presence with both the School’s academic research ambitions and its expansion goals. To make this happen, I functioned as the central liaison point between various academic staff and administrative partners, ensuring that every transition felt cohesive and factually accurate. On the technical side, this involved managing remote servers using Dreamweaver and making use of fundamental HTML to guarantee that the migration process was seamless and structurally sound throughout.

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Academic Research Dissemination & Web Structure (Trinity College Dublin)

When communicating academic research supported by funding, clear structure and communication are vital for everyone, from government officials to the wider community.
To improve how various research projects and groups were presented on the Trinity College School of Law website, I conducted a detailed review of diverse global academic models; this included international universities across France, the USA, UK, and Ireland, major events like Lund, and varied independent research centres. Based on this study, I suggested three distinct ways of structuring the content to the academics. This joint approach allowed us to identify and implement the most suitable solution for our specific digital environment, ensuring that complex details, such as funding sources, academic aims, and expected outcomes, are now shown in a clear, consistent, and easily digestible format.

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Master’s Programme Websites

During my Master’s, I did an internship at CBMN, where we had to create two tabs explaining the Pharmacy Master’s degree offered by the institute. The challenge was how to implement them into the website since it was also a partnership with the University of Bordeaux.

The choice was to create a separate website that could be linked to the main website page. The idea was to have a space dedicated to explaining how theMaster’s degrees worked, what students could expect from the programme, and to encourage them to enrol.

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Artist Roland Cerro’s Website

Roland Cerro is a painter who needed a website to present his work. Since he was attending different exhibitions, people often asked if there was a way to contact him or see more of his art. He didn’t want an online shop but rather a space where people could view his work, reach out to him, and have a link to include on his business cards.

I created a website that followed his requests while also developing a sort of branding for him to be easily recognised. One of my main concerns was making sure the website appeared in search results when people looked for him online. I worked on finding the best combination of website name and content to ensure he appeared at the top when searching for “Roland Cerro” on Google, without having to pay for sponsored ads. Since he was based in France, the goal was to prioritise Google.fr to make the job easier.

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